What's your Elevator Story?

Do you have an elevator story? ... A story that you can tell in the time it takes to ride in an elevator which will communicate the essence of what you do and/or inspire or intrigue those listening to want to learn more.

The same question should be asked about every project on which your organization embarks. You should be able to succinctly articulate the strategy behind a project, why it is necessary, and how it will benefit the organization. This "story" should be concise and yet draw your listeners to want to hear more.

As you work through the strategic goals and requirements for a project, consider crafting an elevator story. The process will help you hone into the true essence of a project and leave you with a better understanding of what you are trying to accomplish, who it will benefit and why.